Social Media: Changing the way Business Develeopment Representatives sell
Ever wondered what it was like to work as a Business Development Representative at a small startup? What’s it like working at a company with a limited sales budget? Well I have, and let me tell you, it’s far different than working at an established enterprise in a large sales department.
The reason I started this site was to relay some of my past Business Development experiences and leverage some of my lesser known sales tactics to get those of you who fall into this same bucket some tips on getting in front of your ideal sales prospects in less than conventional ways.
When I first took an assignment as a new Sales Development Representative at a small technology startup my initial reaction was “woah, this is far from what I expected a typical sales role entailed.” However, what I learned in that sales position, as well as subsequent other BDR titles at several other startups, is that the sales landscape is changing. If you want to get in front of your most ideal prospects then you better understand that social media is the new sales frontier. Use it properly and you’ll see the profits roll in. Use it incorrectly though, and you’ll be banished into the annals of social media hell (i.e blacklisted on Hacker News).
So what do you need to get started?
- A social media presence
- Tools to get the job done
- Resources to continually keep you abreast of all the newest social media trends
- Determination to always be trying new things
- Thick skin to walk away from some of the lass favorable responses
- This website, to constantly be learning new sales techniques
BDR: Who Are They?
Use your About page to help your visitors learn more about you. We all know that people do business with people, not companies. So tell them a little bit more about yourself as a person. Include profiles of your management team. Upload images so that folks will recognize you at conferences and events. Hey. It's not exactly rocket science. But it works.
